There is a whole host of different options when choosing a strategy or service for your businesses marketing.
You could be trying to increase your businesses brand awareness or focusing on improving your conversion rate. The world of marketing can be confusing, and ensuring your budget goes to the right type of marketing strategies is essential.
The first step would be to work out what you would like to achieve with your marketing strategies. Depending on whether you are focusing on brand awareness or conversions, you need to have a clear goal for your campaign.
1. Having a professional website is essential
First of all, focus on your website before you spend hundreds of thousands of pounds on marketing. In most cases, you are probably going to lead your marketing campaign to your site. If your website is not up to scratch, you will lose conversions straight away.
Web Design does not have to be expensive and bespoke pay monthly Cheap Web Design, that has a clean UX, and mobile responsive is essential.
It’s vital to have a website that loads fast, or your bounce rate will increase. Slow sites also rank worse on organic search results. Its also worth noting, slow websites can even affect Pay-Per-Click (PPC) campaigns negativity. Subsequently, this can lower your quality score and increase your average CPC bid.
It is crucial to ensure your website is fit for 2020 and beyond modern-day standards. Make sure your site is mobile responsive, easy-to-read content, clean UX and has optimised meta tags for SEO.
2. Make sure you are carrying out regular search engine optimisation
It is essential to ensure you are carrying out regular search engine optimisation, on your website. You could either hire a marketing agency or carry out the process yourself. Search engine optimisation is a process where you carry out tasks such as link building, content optimisation and meta tag optimisation.
To put SEO into perspective, it is a process in which you improve your website ranking position on search engines such as Google & Bing. Ensuring that you use related keywords, to your location and industry is essential in climbing the ranks.
For example, if you were a decorator based in London. You would target keywords such as ‘Decorators in London’. It’s essential to keep location/search terms relevant to your business, to ensure you get ranked highly.
3. Use pay-per-click marketing for quicker results
If you have ever carried out search engine optimisation, you will know how long it takes! It can take many months and years, to get a good position on relevant keywords you target. However, most businesses can’t afford to wait for that time to market their business on the internet. Subsequently, this is when PPC is a highly valuable marketing strategy.
To put into context, PPC is a marketing strategy where you bid on keywords on search terms you would like your business/website to show up. Therefore, this usually means a user action such as a search term or on social media targeting interests/hobbies of users.
The most significant benefit over SEO is that PPC is much quicker in getting your results. However, it can be a costly strategy in the long-run. Those who have had the most success in their online marketing, use both SEO & PPC, to get the best results.
There are various platforms for PPC marketing. The most well know is Google Ads, and then there are other platforms not to overlook such as Bing Ads, Facebook Ads and Twitter Ads. Linked In can also prove quite an effective marketing platform for B2B companies. The best way of understanding if it will work for your business is by giving the platform a test.
You can also get discounts on Google Ads with the £75 Google Ads Voucher when starting a new account.
4. Content marketing is essential
Content marketing can often get overlooked as a marketing strategy. You should focus your business on creating regular blog posts, videos and infographics. The focus should be on providing value to the user, and should not be a sales-orientated copy. Therefore, focus on creating helpful informational text and graphics.
An example of creating valuable informational text could be a travel agent, that created a blog post to help those visiting Spain for the first time. The informational content could include tips and helpful advice and links to locations of places to go.
Whichever format you choose for your marketing strategies, its essential to chose useful and relevant content and visuals to the end-user. You should ensure this content is original and easy-to-share on social media platforms, such as Facebook/Twitter.