It is a common fact that Google uses hundreds of factors in order to rank the best sites. So it continued to refine the algorithm each year, adding new signals for classification goals.
I know you may be shaking in fear at the thought of SEO for each of the ranking factors. The positive news is that certain SEO ranking factors are actually a must to automate and others can be ignored in the beginning.
The following factors are the high performing SEO ranking factors that everyone should consider in order to boost the ranking of their site.
1. Boost user experience of your website
The burden on SEO experts and website owners is very high as Google is obsessed with user interface more than ever. You should have an incredibly fast and easy to use website to keep your visitors in the SERPs and bid for high positions. There are also three important user interface factors that you should concentrate to get a good spot in SERPs.
SSL Certificate: Google has made an SSL certificate a ranking factor. Sites with HTTP are not secured enough, so Google ignores those sites when ranking for the safety of its users. Use an HTTPs site for your business in order to achieve maximum growth. Google Chrome indicates the sites not having HTTPs by labeling the site as an unsecured connection. So, try getting an SSL certificate if you don’t have yet.
Bounce rate & dwell time: The two measures closely linked to user interaction are the bounce rate and dwell time. All of these metrics rely strongly on the search style. For example, a user may get a solution immediately while visiting your site and leave your site after getting what he wants. It will be included in your bounce rate but you don’t have to worry in this regard. Nevertheless, in general, researching something allows a user to access more than one tab.
If a user spends a lot of time on your site, Google will consider your site more relevant. A customer can only spend ten seconds on your website and simultaneously be happy with the result same like bounce rate. Thus, although these two parameters depend on the user category exactly in the search box, Google will determine the validity of the pages very well in conjunction with the two parameters.
Seek to interact as soon as you can to make your visitors stay longer at your site. Try adding relevant internal links to get your readers to your next posts. The use of breadcrumbs is also a smart idea. There are small text paths at the top of the page which help users understand where they are on the website. In addition, below your articles, you can add comment pages, which will earn you a few more minutes.
Speed of site: Clearly, when you think about the user interface, the very first thing coming to mind is the speed of your site or web pages. And I’m sure you know Google’s Speed Update has made the page speed a smartphone ranking element.
The PageSpeed Insights tool now tests the websites in compliance with two criteria. One being optimization and the other is speed. The speed parameter is determined based on the observations of actual users. Performance optimization involves technical criteria such as minification, compression, and redirects, etc. For all these improvements in mind, our team has carried out work to assess the pace of the relevant pages for rankings. Surprisingly, the optimization rating has now proved to have a significant impact on rankings.
Go ahead and check it with PageSpeed Insights, to get an understanding of how the pages function in a fast way. Pay special attention to address technical issues and the parameter of optimization. If the optimization score is perfectly fine, but the speed of web pages is not enough, try to reduce the size of images and scripts on your website. Also, remove any extra plugins from your website. It will help you boost the speed of your website.
2. Use quality content
No one can argue on the fact that content is the most important factor for search engine optimization. The justification for visiting your site is your content. Moreover, Google has made improvements in Fred, Panda, and Penguin algorithms to make the site more usable and more content-friendly. Yet, it is not often enough to have quality content on your site. With Google’s expectations increasingly rising, your posts should also satisfy the following rating criteria.
Length of content: Google’s mission is to enhance search efficiency. Google now gives priorities with Hummingbird updates to pages that represent the purpose of the query instead of separate keywords. That’s why you ought to try to make your post as detailed as possible, not just to fill out keywords.
Consider using the TF-IDF test to help you determine how often those keywords are used on your rivals’ sites in order to refine the content for broadness. By so doing, the competitor’s related keywords can be obtained. Thankfully, several resources with TF-IDF analysis are now available.
Keywords: Keywords in the title tag remain an important ranking indicator in 2020 as this is one way for Google to determine whether or not the website is applicable to a specific question. Therefore, the closer you get to the keywords at the start of the article, the better. And of course, in the body of the article, alt texts, and H1 tags, the most significant words should be included. But don’t overuse them. You obviously have to optimize for related phrases too.
Check plagiarism: Pages with repeated material are also penalized. So make sure there are no replication issues to boost your rankings and to save yourself from getting penalized. Try to be as versatile as possible to write descriptions if you’ve been working for a company that really can’t publish original content every time like internet stores with multiple product pages. The use of user-generated content is another effective way of addressing the problem.
Publishing copied content will hurt your and your website’s reputation badly. Readers will not trust you if they come across copied content and search engines also do not like plagiarism content checker. Use Prepostseo free plagiarism checker to make sure that the content you are posting is plagiarism-free.
Check grammar: Publishing error-prone material provides Google with yet another indication that its high-quality material. Not much to be said there. Once you post your material, use an online grammar checker to make sure that you proofread the content.
3. Get high-authority backlinks
Backlinks are a major factor in search engine optimization and have been around for several years. The truth remains that they are Google’s most important SEO ranking factors along with content. And it’s fair to assume that in 2020 that would not change. Of that reason, it must be your primary concern to create a quality connection if you are to reach the top.
One of the usual strategies is of course to check the linking profiles of the rivals. There are several tools available for that purpose such as SEMrush, Ahrefs, and Moz. You can match your link profile with that of your rivals and see where the links overlap. In this way, you can have useful insights into innovative approaches for developing ties that you will create.
Authority of backlinks: Regardless of how many links you have, the high authority links must be there. Otherwise, they’re most likely going to get you into trouble. Therefore, you need to conduct daily backlink audits in order to ensure the consistency of your incoming connections. Fortunately, there are several resources available to check the reputation of backlinks. Contact the owners of the website who are connected to you and respectfully request to delete the links if you have found any spammy links. If it doesn’t work out, there is a disavow function waiting for you to remove them. Therefore, if you notice any unexpected backlinks, make sure that you test them because your rivals are still in a position to direct junky links to you.
Quantity & quality of backlinks: Quality is more preferable than quantity by Google. But, a high ranking sign is still the total number of backlinks. Please note that links from one particular website have significantly lower performance than those from a separate website. Only look at the total number of links and the total number of domain parameters in every SEO method you use to see if your link profile needs any quantity enhancement.
All in all
Out of all SEO ranking factors, if you focus on the above-mentioned ones, you can see reasonable growth in your rankings. Of course, it is not wise and feasible to go for all of 200 plus factors, but, you should go for at least the most important ones. Once you have successfully implemented and optimized these most important SEO ranking factors, you can focus on the secondary ones to get more traffic.