Top 3 tips to choosing the best lead gen agency

COVID-19 has definitely had an impact on businesses of all sizes. Many are scrambling trying to stay afloat and choose which direction to turn to increase their revenue. One of the best options is focusing all your energy on lead generation. In this piece, I will be helping you pick the right marketing and lead gen agency so your company will come out on top.

Let’s jump in.

Tip #1: Know the issues

If you don’t understand the issues currently facing your business take a step back and assess. Lead generation companies offer a wide range of services so to truly take advantage and position your business accordingly you will need to know what the problems are first.

You may be thinking that outsourcing seems like a waste of efforts, especially if you have your own on-site marketing team. This couldn’t be further from the truth. Experts at lead gen can fill your marketing teams sales funnel faster as they have more access and strategies that generate qualified leads. You will save time and money when you outsource your lead generation.

To do this, schedule a call with a Pearl Lemon Leads and find out which services they offer and how they can help your company. For example, if your business needs help with B2B leads – let the folks at PLL leverage your LinkedIn for better quality leads that will connect and fill your sales funnel with a steady amount of qualified leads.

As you review your business consider that a lead gen company does more than sales. They also offer the following:

  • Email marketing
  • Cold calling
  • Appointment setting
  • Content creation
  • PR

Tip #2: Know how the lead gen agency works

Now that you have considered outsourcing to save time and effort, ask about their strategies. A lot of companies may use big words but at the end of the day the right strategy, not hype will land you more deals that are qualified. Consider the following:

  1. Buyer persona
  2. Lead qualification
  3. Technology

Let’s take a look at each for a moment. A great quality lead is a lead who has the most chance of conversion so understanding your buyer persona and being over to connect to your buyer is critical. Your lead generation agency should ask you multiple questions and do their own research to compile an accurate list of your buyers for maximum ROI.

For lead qualifications ask about their guidelines for choosing a lead are they MQL or SQL – if you want your lead generation to be based on SQL, sales-qualified, you will need a company that can not only sell but provide contact information for further purchases. You will also want access to the tech they use to review the leads and analyse the data

Tip #3: Guarantees

If a lead gen agency promises you too much or can’t provide any guarantees do not sign up with them. A company’s good standing should be able to provide clear expectations based on your business that are reasonable and reflect your company’s standing in the market.

These guarantees should also reflect the time invested as well as the company’s reputation for delivering.

Wrap up

If your company needs more leads then consider outsourcing to a reliable expert team that will increase your quality leads and keep your sales funnel full. Understand how the lead gen agency you choose operates and what they are able to deliver to reap maximum benefit.