If you are up to grow your business, there is no better option than Facebook Ads. The advertising will significantly increase your business value and share as much as any kind of Google Ads do.
So, why exactly promotion of your website, entrepreneurship or whatever it is should be implemented with the marketing tools of Facebook? Let’s find out in the today’s review of Facebook Ads.
1. You can select the target audience
The first and the most attractive advantage is choosing your audience. Even though such a pervasively global search engine as Google is considered to be very effective in setting up your marketing strategy, Facebook does not lag far behind. Moreover, this social network gathers almost 1.3 billion users daily, which is a definite guarantee your customer will find you.
With the various advancements offered on Facebook you can attract exclusively targeted communities to your brand and filter inactive followers out. Additionally, users will never feel as if they are under the advertisement pressure, because ads usually pop up in their feed along with other interesting posts, which is not bothering at all.
2. You can set various bids up
Different online ads charge you a specific amount of money and you literally have no control over the number of impressions or conversions. Facebook, on the other hand, offers you a vicinity of options depending on bids. Thus, you can increase your clients’ activity by encouraging them to take an action (CPA – Cost Per Action); or by helping people engage with your brand (CPC – Cost per click).
With so many possibilities like these, you can easily get more clarity about what you pay for out of your own pocket and how effective are different bids in your particular case.
3. You can choose your top priority
Facebook is an amazing advertising platform allowing you to set specific objectives and achieve them on the foot. The network offers 12 concrete areas of development varying from Brand Awareness, Conversion and Consideration to Traffic and Revenue. By having and understanding your clear-cut goals, it will be easier to build everything up and move forward then on the track.
And the greatest thing of all is that after selecting one of these 12 categories, you will be able to track your progress and budget down. It is not just about “setting it all in motion” and forgetting about the tactics and strategies. Instead, you monitor the results achieved within a goal and adjust it to your specific needs.
4. You can be interesting
All users feel extremely overwhelmed with bombarding advertisements that are appearing like some sort of garbage in their feed non-stop. When a person checks his or her social media, they simply want to entertain and have fun. And that is exactly what you can provide them with. With Facebook advertising you can effortlessly bring up all your uniqueness and creativity to them using visual content: videos, multi-product carousel, Facebook stories, Messenger notifications or images.
By adding Facebook Ads to your marketing strategy and take the advantage of it in a well-thought way, you will be loved and respected by a large audience, and no one will think of your brand as just one more regular and irritating announcement.
5. You can use a “call-to-action” tool
When customizing Facebook Ads features you make it easier for the potential clients to make a purchase. It often happens in many advertising campaigns, less trustworthy and effective, that there is no CTA, even though a very decent offer shows up before the user’s eyes. However, with the today’s discussed platform you will never face such a problem. In addition to an increase in brand awareness you will have a boost in the clickthrough rate.
You just need to be specific in your objectives of convincing people to click and take action. Are you willing to make them read more, download more, sign up or buy? The huge mindshift in your customers’ brains should be made, as a result of Facebook’s online marketing campaign. If that is what you are aiming at, you know what to do.
6. You can grow your business on a tight budget
Despite being very resultative, it is also significantly cheap. In fact, there is no big difference either you spend more on TV commercials or billboards, which is literally a daylight robbery, or you invest more in Facebook Ads. The effect will always be the same, sometimes even more favourable in the second case.
All in all, it takes from $10 to $1000 and higher that is very adaptable to your financial possibilities. Of course, many factors should be considered rationally before spending, but with Facebook Ads you will never have the feeling as if somebody has vicariously earned through you.
7. You can increase revenue and sales
Hands down this was the most pleasant news for you to read in our today’s review. Whenever you pay money out, you want to get some back. With the Facebook help, though, you will have a chance to actually maximize your profits and generate leads two or even three times higher than before.
First and foremost, the Facebook community helps you build strong ties with users that are then very likely to become your buyers. They come to grips that you are rather a good faithful friend of theirs. You are very visually-attractive, inspiring, and your goods or services have a viral nature. Ensuring this Facebook becomes your best practice of all to build a solid customer base, and strengthen your company or brand loyalty.
To wrap it up, if you are looking for some advertising that will blow your potential customers’ minds and reap the benefits of online advertising, Facebook is exactly what you need. You will not find any equivalent platform like this nowadays, so make the most of your knowledge about Facebook Ads that we were discussing today and make your business scale up in no time.
Frank Hamilton has been working as an editor at review service Best Writers Online. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.