White label option as the right way to start playing on the digital signage software market

White label solutions represent the best and most rapid entry into the digital signage software sector.

Read on to find out why you should look into white label digital signage software.

In today’s world, the average human being receives five times as much information every day than they did in the 1990s. This massive increase in the quantity of information that’s available to an individual inevitably reduces the quality of its reception. Less is comprehended or recalled by the recipient, who may not even be aware of having encountered the information. While it’s been shown that nine-tenths of information is received visually, only four-tenths of this fraction will be recalled later on. It follows that today’s businesses need their information to stand out enough to be registered and retained.

This is why businesses today need to use the most up-to-date methods to communicate with their target markets. Potential clients and customers must be given something engaging and unexpected. That’s where digital signage comes in.

With their dynamic content, digital signs grab 400 percent more attention than conventional static billboards or print media. Studies suggest that the resulting sales boost is around 32 per cent. It’s not surprising that the global market for digital signage is growing at an unprecedented rate. In 2018, it was already estimated at just under 20 billion USD. It’s predicted to reach nearly 36 billion by 2026.

The digital signage software market is experiencing concomitant growth. As of 2018 it was valued at almost 5.4 billion USD, and is anticipated to pass 12 billion before 2026.

Digital signage software should be of great interest to anyone who’s involved with the signage industry or looking for new opportunities. Perhaps you’re already selling digital signage and turnkey software solutions; alternatively, you may be active in a different sector and be looking to branch out into a new area where you can deploy your sales skills.

If you’re interested in going into the digital signage software market, you might see only two possible options. One is to purchase and resell a solution from a third party — essentially doing someone else’s marketing for them. This can be expensive, with heavy fees that can cut into your profits.

Another option is to develop your own software. App development isn’t cheap or simple. Unless you happen to have a software developer in-house, you’d need to outsource the development to a specialist. This is expensive, time-consuming, and doesn’t always get you the results that you want. Sometimes the software lacks certain features you’d hoped for or simply doesn’t perform as well as your customers deserve.

Fortunately, there’s a third option: white label software solutions. White label software means that you can purchase a ready-made software solution and add your own branding. In this way, you get software that fits all your requirements without the time and frustration involved in the development process. With a white label solution, customers interact with the software via your branded interface and CMS, but the heavy lifting of software creation is done for you.

Here are the five most significant reasons why white label software is the best way to get into the digital signage market.

1. Your brand, supported by a professional software platform

The software driving your customers’ digital signage will carry your own brand, increasing customer awareness and raising your profile. This is particularly important if you offer a range of services. You need your customers to associate the software they use with your brand, not a third party’s. A third-party solution may not have the same quality as a white label package, further impacting your image if the software doesn’t perform to your clients’ standards.

2. Money and time saved

Building a software product from the ground up is expensive — often prohibitively expensive. Even if the initial price is workable, costs can often spiral as development progresses. The process is also very time-consuming, leaving you in limbo while hitches and snags are worked out and deadlines changed. By contrast, a white label solution comes at an established price so you always know how much you’ll be paying. There’s no waiting around for development to be completed, as you’re buying a finished product. All that’s missing is your logo.

3. Professional expertise

White label products are developed by software specialists who know exactly what they’re doing. If you’re buying a white label solution that’s already being used to underpin digital signage out in the real world, you already know that the software you’re buying works as intended and that customers are satisfied. You’ll also be able to access support from the experts who created your software. This is great to know if, for example, you want to grow your range of services or increase the size of your business.

4. Flexible pricing opportunities

If you’re marketing your digital signage solutions in different regions, you already know the importance of being able to price them according to the market. A client in Jakarta is apt to want a more slimmed-down product at a lower price, while a customer in London might be prepared to pay much more for a more fully featured package. White label products let you set your own prices and determine how you’re going to market your signage software.

5. Greater customer satisfaction

In the final analysis, customer satisfaction is going to make or break your business. A bad product reflects badly on your business, while a quality product with your logo builds customer loyalty and ensures continued revenue. Clients who use quality software will associate this positive experience with your company, and keep coming back. High-performance software with a proven track record is a great investment, ensuring customer loyalty for years to come.

With quality white label software, you benefit from all the perks of both third-party and bespoke solutions with none of the drawbacks. It’s the ideal way to break into the digital signage industry or to expand and enhance your existing digital signage services.