Should your business offer freebies?
As a business, you need to come up with some great options for reaching out to new customers. One way in which you might want to do so is by looking into marketing techniques such as offering freebies. This can be a fantastic option for some businesses, but it does need to be handled properly. Here are some of the reasons why you might wish to offer freebies in your business.
Creating a positive interest
There is no denying that people love to get something for free. Offer a free sample of your products, and you are more likely to be able to drive interest in your brand to some degree.
Though there are many techniques that you can use to grab the attention of your customers, the beauty of the freebie is that they are instantly rewarded for their interest. Other deals might require them to make a purchase or engage with the business in some other way before they are rewarded. Offering them something free from the beginning is a great way to create interest in the brand instantly, whether they have just discovered what you have to offer or they are a loyal customer who has been with you for a long time.
Improving your customer relationships
Not everything is smooth sailing in the world of business. Occasionally you are going to have some issue that you need to resolve. A customer could be displeased with the outcome of a certain interaction. To repair the relationship, one of the options available to you might be to offer some sort of freebie.
For example, if a customer has a bad experience in a restaurant, it is not uncommon for the staff to comp the meal. This can help to smooth over some of the issues that the customer has encountered. It could also encourage them to potentially return in the future, as they are aware that the staff tried to turn a bad situation into a good one again. Little actions like this can make all the difference.
Encouraging further trials
Your brand might not offer just one free product. If you offer a variety of different products or services, it might be worth offering a few opportunities for freebies instead, or discounts on several products. You never know where a conversion might come from. A customer might not like one of the freebies you offer, but they might be tempted to stay with you because of something else.
Think out the box when it comes to these types of products. Let’s take the Slots Catalog platform as an example here. They have a wide variety of games on offer for players to try for free. If you don’t like one, there are so many on offer to play instead. If you find a game you want to play using money, they are able to recommend a gaming site where you might want to head to. It is a simple system, but it really can work.
Making your brand look good
Just as offering freebies can help to repair relationships as you need them to, and just as it can help to capture the interest of your audience, so can it be used to make your brand look good. Being able to claim a little free something can be a real mood booster for a day.
Customers are going to love being able to claim whatever you have to offer. Why not take a look at what your competitors are doing? You might even discover that you are the only one in your immediate niche that is offering freebies and this can make you stand out quite a bit compared to your competitors.
Increasing customer loyalty
Customer loyalty is a difficult thing to achieve nowadays. Most consumers are reluctant to swear their loyalties to a specific brand. There are too many options out there for people to choose. Why should a customer have to stick with one when there are many others available for them to try?
Offering freebies can entice your customers to come back to you time and time again. This, in turn, will help them to have more positive associations with your brand. They will be more inclined to be loyal to your brand. The more brand loyalty you can grab for your company, the more attention you will hopefully see from returning clients. Every business should want their customers to be with them for a long time.
Think about the freebies that you could offer your customers
Try to tailor the freebies you are offering to your business and your customer base. Will you offer free samples of your best selling products? What about a new launch? There is so much choice out there for you to investigate.
If you are searching for a way to increase engagement with your brand, you should definitely consider offering freebies. There are so many options to choose from when it comes to selecting and marketing freebies for your company. Think about the types of freebies that you might want to offer your customers, and how you can add them to your next marketing campaign.