Rankings on search engines like Google are important. There, we said it. And we’re not just saying that because we want to rank high on Google (although that would be nice). We genuinely believe that achieving a top spot in search engine results pages (SERPs) is beneficial for your business – and here’s why:
Rankings Improve Visibility
This one is pretty self-explanatory. The higher your site ranks on Google, the more likely people are to see it. And the more people that see your site, the more traffic you’re likely to get. It’s a simple case of supply and demand – if there’s high demand for a product or service, but limited supply, then prices will increase.
The same applies to website traffic. If there’s high demand for a particular keyword or search term, but limited supply (i.e. limited number of sites ranking highly for that term), then the amount of traffic heading to those sites will increase. So, by ranking highly for relevant keywords, you can drive more traffic to your site and improve your visibility online.
Rankings Make You More Credible
Let’s face it, we’re all a little bit suspicious of things that come up on the first page of Google. We automatically assume that they must be pretty good if they’ve managed to rank highly, right? Well, that’s exactly what your potential customers are thinking too. When people see your site ranking highly for relevant keywords, they’ll perceive you as being more credible and trustworthy than those that don’t rank as well.
This is especially important for small businesses and startups that are trying to build credibility and authority in their industry. By appearing on the first page of Google, you can give your business a big boost in terms of credibility and trustworthiness – which is invaluable when trying to win over new customers.
Rankings Help You Attract Targeted Customers
When you rank highly for relevant keywords, you’re not just attracting any old traffic – you’re attracting targeted traffic that is more likely to convert into customers or clients. This is because people who are actively searching for the keywords or terms that you rank for are more likely to be interested in what you have to say or sell than those who stumble across your site by chance. So, if you want to attract high-quality, targeted leads that are more likely to convert, then invest in a SEO agency and focus on achieving a top spot on Google.
Rankings Drive Long-Term Results
Unlike many marketing activities (such as pay-per-click advertising or social media marketing), the results you get from SEO can last a long time. Once you’ve achieved a top spot on Google, it’s unlikely that you’ll suddenly drop down the rankings overnight (unless you stop investing in SEO or make some major changes to your site). This means that you can enjoy the benefits of high rankings for months or even years to come – making SEO a very cost-effective way to market your business.
Rankings Help You Stay Ahead of the Competition
If your competitors are ranking highly for relevant keywords, then that’s where you need to be too. Ranking highly on SERPs is essential for staying ahead of the competition and ensuring that potential customers can find your site before they find theirs. And, if you can manage to rank above your competitors, then you’ll be in a prime position to attract even more customers and grow your business.
There you have it – five reasons why rankings matter and why achieving a top spot on Google should be a priority for your business. So, if you’re not already investing in SEO, then now is the time to start. And, if you are investing in SEO, then make sure you’re doing everything you can to achieve a top spot on SERPs. It could make all the difference to your business.