What is White Label Digital Marketing?

A variety of digital marketing forms and terms exist in the world, many of which are self-explanatory and easy to understand. One term that regularly causes confusion among business owners is white label digital marketing. This is something you might have heard of before, but what exactly does it mean?

White Label

White Label Digital Marketing Explained

White label digital marketing – sometimes referred to simply as white labelling – is a type of outsourcing.

These days, 42% of UK businesses outsource their marketing services to another company. A proportion of that 42% will be marketing agencies themselves. That’s right, businesses that provide marketing services to clients will outsource – and this is where white labelling comes into play.

White labelling revolves around the concept of using an agency’s pre-made and pre-built products/services, but rebranding them as your own. You then offer these products/services to your clients and it looks like you have created them. For example, you can use white label digital marketing to get services such as PPC or social media marketing that are taken care of by the white label agency. But, you can sell them to clients as your own, complete with your branding.

The Benefits Of White Label Digital Marketing

Why might you consider white labelling as a marketing agency? It may feel like you’re acting as a middleman between the client and their marketing services, but this isn’t the case at all. In fact, white labelling digital marketing can be highly beneficial:

  • Save on overhead costs – Outsourcing to a white label agency will save an absolute fortune on overheads and labour costs. Many businesses do this when they’re considering expanding their in-house team. Based on the average UK salary, adding just one employee to your business can cost up to £32,119. Instead, you can expand your digital marketing services by using white label digital marketing for a much cheaper cost.
  • Expand your offerings – Speaking of which, white labelling opens you up to a variety of specialist marketing services you might be unable to provide. Your expertise lies in other aspects of marketing, so a white labelling agency can help you branch out and provide new services or products for your clients. In turn, this can help you draw more people to your business.
  • Utilise the best and latest tools – Staying updated with the latest industry tools can be challenging, particularly if you’re a new business. Instead, white labelling marketing gives you access to these tools via your white label agency. Therefore, you have the ability to perform better services for clients because you’re using the latest and greatest digital marketing tools out there.

How To Get Started With White Labelling

If you are interested in white labelling, we are here to help. Distribute Digital offers White Label Marketing Services for any company in need. We have a range of solutions that you can rebrand as your own, helping you offer better services and faster turnarounds. Feel free to get in touch if you’d like to learn more.