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In these modern times it is not easy to be a company that solely relies on the people who come in to visit your shop. However, that doesn’t mean that you have to give up completely.

In fact, there are a variety of ways that you can still make sure that your brick and mortar business maximises its sales.

brick and mortarTo help you along the way, we have put together our guide to the best ways for a brick and mortar to attract more customers and then hopefully in turn, achieve an increased level of sales.

Understand your target market

A key rule of marketing of any form is always to identify and understand your target market. This is because you need to be able to tailor your marketing efforts to match what they are looking for. You also need to think about how they may see your store. After all, these are the people that you are going to want to impress.

Make the experience of visiting your store fun

It isn’t the easiest thing to do, but it is a good idea, if you can, to try and make your brick and mortar store a fun place to shop in as well as visit. In this day and age where everyone loves to take a selfie or two, it makes sense to have a focal point to make sure that people want to come and visit you, even if they are not planning on buying anything from you. A great example of this are some of the larger stores in London, such as the M & M store, whereby you will always see plenty of people in there, looking to take photos.

Always have the best staff

One of the most vital things when it comes to a brick and mortar shop is the staff that it employs, after all these people are the face of your brand. Your customers want to have a good shopping experience, which means that you are going to have to ensure that the staff that within the store are dedicated to their job. Not only this, but it also pays to make sure that your staff are easily identifiable too. This is why you will notice that in plenty of stores throughout the world, the staff that work in there have quite obvious and brightly coloured uniform.

Be personal

It always pays to be personal. Make sure that your customer always feels that they are welcome in your store. Again, this is down to your staff, who should greet people as they come in with a warm smile. They should avoid, however, hassling anyone within the store as this can have the opposite effect and leave them feeling that they were being pressured into buying something, even if this was not your intention.

Try out social media

Now we know that this tip is taking you more on a digital route, but social media is an incredibly worthwhile approach to take for promoting your business. You can use it with ease and at a low cost and it really works alongside in store promotions that you may be running.

You can use social media to promote a sale that you might be having, or to let customers know that something is happening in store. Not only this, but it allows you to take pictures of your premises, your team and your stock, all of which will make sure that your followers feel that they have been given an insight into your everyday running.


Are you looking for the ideal way to make sure that you increase your visibility within your store? If this is true for you then you might want to take a look at Foamex Board, a material that is not only ideal for displaying in stores, but that can also work perfectly for your business too. Particularly if you look into the ways that it can be personalised and printed in order to fit in with your brand.

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