Marketing software to improve your business in today’s dynamic business environment, increasing customer awareness and rapidly changing customer preferences, marketing is becoming more demanding on for businesses. It requires more than simple advertising to attract, convince and retain customers.

Fortunately, there is some software designed to make this process simpler, here is the top marketing software that can help you meet your marketing needs.

1.Marketo

Marketo was founded in 2006 to help marketers increase their ROI (Return on Investment) or simply put to help organizations to engage their prospective customers in a personalized and friendly way. Marketo employs a range of strategies including email marketing, social media marketing, content marketing, lead generation and others in meeting this objective. Being one of the largest marketing automation companies, it can help you launch and manage your social media campaigns in a more cost-effectively and efficient way. Thus, Marketo is your ideal partner in launching and managing your marketing campaigns.

2.Hubspot

Hubspot marketing hub gives you all the tools you need to launch your marketing campaigns. With this software, you can get access to the tools to modify and polish your website, generate and optimize your content, drive traffic to your website, create a winning landing page, convert visitors to leads, and convert leads to customers. Further, the software helps to track your marketing ROI (Return on investment) or simply put the gains from your marketing activities.

3.Freeware

The freemake website is one of the most useful resources. The Freeware software was launched in 2010 and has grown to about 180 million users in less than 10 years. The software is simple, safe and reliable which explains its popularity. With this software, you can download videos from any social network ranging from Facebook, Vimeo, YouTube, among others. Also, with this software, you can convert videos to MP3, iPhone, Android, iPad and other devices.

4.Yesware

Email marketing is one of the online marketing concepts that gained prominence in the past, and to most people, email marketing is a dead concept. However, the concept is very much alive, just rebranded to other products Yesware being one of them. This software enables you to track your email list and get more leads. With this software, you can track open emails, gives you email analytics, and user engagements among other statistics. This software also gives you the tools that can help you prospect better. The software gives you the tools to track emails opened, reply rates, track attachments opened, page views as well as click rate. Thus, it gives you a powerful tool to determine which message is best for all the steps in the selling process.

5.Infusion Soft

This software is not only one of the most effective marketing software, but also a one-stop shop in internet marketing. Infusionsoft combines all the applications and tools that can help you prospect, analyze and convert visitors to customers, all in one software. The software uses API technology to integrate all applications in one platform, thus with this software, you can improve your lead generation, drive traffic conduct analytics, improve social media marketing and prospect potential customers all in one software.

To recap, there are thousands of marketing software available online. The trick to identifying the best for your business is to first identify your marketing needs and pick a software that meets your needs. Always start with a simple software, then as your marketing needs become more complicated, you can shift to more advanced software.