Writing a blog post takes time, which is probably something you don’t have much of. To make it stand out from the noise you need to jam pack it with all your expertise and know-how, rather than see it fade away into the millions of blogs posted every day. So is it worth it?

blog postingIn a word, yes, when you consider companies that blog generate 67% more leads than those that don’t. It may take valuable resource but it’s effort that you’ll definitely see paid back in spades. Here we’ll take a look at some of the ways you can turn blog posting into tangible business.

From blogs to leads

In recent years, blogging has become one of the most valuable assets for businesses to generate new leads and increase revenue. It’s an excellent tool that enables you to communicate with your target audience and build relationships with customers.

But successful blogging isn’t just a case of writing any old rubbish – as any copywriting agency will tell you. There are a number of things to take into account when writing a blog post to increase web traffic.

The first step is to identify your target audience and find out what they like to read. Research their ambitions, needs and problems and create content that satisfies them.

Top entrepreneur Neil Patel claims to have earned as much as $381,772 per month from a single blog post, so it’s well worth it.

Get to the point

No one likes to read a load of waffle. Ideally, your blog posts should get to the point and highlight the important messages that you want to get across to your target audience.

Your target audience are your friends – so treat them that way. Make the content as engaging as possible. Don’t write in endless sentences and paragraphs: break up the text with bullet points, subheadings and rich media, like images, audio and video.

Using a friendly tone will help to build trust between you and the reader, and most importantly – encourage them to share your post.

According to Ambassador, 71% of consumers who have a good experience with a brand are likely to recommend it to others.

Blogging helps increase social media engagement

Hands up if you want more traffic to your website. Everyone? Business owners have been gifted an excellent opportunity to promote their business with the rise of social media.

Essentially, blogs serve as great content to share on social media platforms to help your brand get noticed. By creating content for people to share you can expose your business to a new audience and expand your reach.

When used well, social media can help you to reach thousands of consumers without having access to a big media budget.

Position your brand as an industry leader

The expertise of the people in your company is one of the key factors that sets you apart from your competitors. Blogging helps you to showcase this to the world.

By sharing out the responsibility for blog writing you ensuring the load doesn’t fall on one person. You also ensure that your story is told from different perspectives and, if required, to different audiences.

By using your employees and genuine brand stories you can distinguish yourself from other companies and persuade potential customers to choose you.

It drives long-term results

On a base level, every time you write a blog post and a page is added to your website, that page increases the chances of your website showing up on the first page of search engines such as Google or Yahoo.

With a little pre-planning and optimisation your blog posts will rank in Google and search engines. For days, weeks, and months to come, it will continue to get traffic and leads, without you having to spend any more money.

Blogs enable you to target long tail keywords that you can’t quite reach with your core web pages, attracting highly specific and potential more engaged traffic. Given 75% of people will never scroll past the first page on Google search, you need as much of a chance as you can get. Use Google Keyword Tool to identify them. Start by entering your most relevant keywords and keep on going with longer terms that fit your niche. You immediately have the subject of your next blog.

Over to you

Ultimately it’s up to you whether you decide to use blog posting as a tool to generate new business. Given attracting new customers is the lifeblood of businesses, it’s another tool to add to your arsenal.

It’s cost effective too. Although it takes time, writing and releasing a blog post on your website costs nothing. And with a well-planned strategy and approach, there’s no denying that the effects blog posting can have on your business are worth it.