How is a loyal customer base created?

In 2020, customer loyalty is everything and business owners need to be constantly thinking about how they can get their customers coming back for more.

The truth is that it costs more to acquire new customers than it does to encourage repeat purchases. A loyal customer base is more likely to tell their friends about the product or service and they are more likely to come back time and time again.

So, how can businesses create a loyal customer base and get those all-important sales? Read on to hear our thoughts as we explore some of the common methods for achieving this.

Why is a loyal customer base important?

Before we look at how a loyal customer base is created, it is important to understand why this is required. As we mentioned above, it can be cheaper to target repeat customers rather than acquire new customers. Loyal customers are more likely to tell their friends about your business and can actually increase brand awareness without you having to do a thing. Loyal customers can continue to use your business for their entire life, and these are the people that you want to retain. This is why these customers are so vital to any marketing strategy.

Excellent customer service

One of the best ways to create a loyal customer base is to simply offer a good level of service. If a customer is happy with how they are treated and the price that they have paid for a product, they are more likely to be loyal to the brand. Customer service should always be one of your main priorities as the evidence supports the idea that good service leads to loyalty. Be polite, interact with your customers and remember that communication is key. Try to go the extra mile with your customers and remind your staff to do the same.


Customers love to get a good deal. Often, some of the biggest brands use promotions to target new customers but promotions can also be extremely effective when it comes to improving customer loyalty. Take online casinos, for example – these typically offer welcome bonuses to new players as well as regular promotions for existing players. If you take a quick look at as a prime example, you’ll see just how common this is. With these promotions, or discounts in some cases, loyal players and customers are created.

Rewards schemes

Another popular way to create a loyal customer base is to invent a reward scheme. These schemes will come in a variety of forms with some offering points systems for customers to save up and others simply allowing customers to pay to join. Rewards schemes reward loyalty and so you can assume that a loyal customer base can be created as a result. These schemes do very well with some of the biggest brands like Starbucks and Amazon Prime giving them a try.

Great communication

Finally, you’ll find that the most loyal customer bases are built as a result of great communication from the brand. Are you sending out regular emails to your customers to remind them of offers, new products and updates? If not, you might be losing them to other companies who are doing exactly that. Email marketing is extremely effective in 2020 and you need to make sure that you are communicating well. This can also be achieved through social media channels so this is something to consider if you are hoping to build a loyal customer base.


If you are running a business, you need to make sure that you are looking at your customer base and determining whether you can trust them to be loyal or not. It is likely that you have some strong competitors out there and so you need to remind your existing customers that you are the best possible option.

If you don’t already have a strong customer loyalty strategy, it might be time to rethink what you are currently doing. Don’t let your customers slip away – remember that you need to focus on existing customers if you want to build your brand over time.