If you run your own business and not communicating with your customers using Facebook Messenger, then you are seriously missing out on a key marketing tactic.

The potential to reach an audience through using Facebook Messenger with chatbots is incredibly effective. You may ask yourself the question of why, but the answer is a relatively simple one.

Facebook Messenger

People like to be personally communicated with by business these days, and the simple way to satisfy this need is by messages them directly. Using chatbots on Facebook messenger makes it possible to build a contact list of existing and prospective customers and offer personalised customer service.

To help you get started with using Facebook Messenger for your business, here are 7 different ways you can use it for engaging with your target audience. However, if you left wondering how you are going to find the time to use it to your advantage, then we recommend using a social media marketing agency who will be able to effectively manage it on your behalf. 

Use chatbots to conduct customer surveys

One of the newest ways to gain an insight into your customer’s preferences is by conducting surveys using Facebook Messenger. And, using this channel as a means of collecting information is extremely effective for generating conversions

Streamline your booking process

You can use chatbots on Facebook Messenger to make your booking process a lot easier for your customers and prospective sales leads. Whether it’s making a restaurant reservation or booking a hair appointment, you can set up a chatbot to streamline the process. 

Equip your chatbot to allow customers to complete purchases

Consumers much prefer to contact businesses directly through online messaging platforms as it is usually faster than making a phone these days. Equip your chatbot to take orders or complete purchases, all without your customers ever having to leave the app. This is a highly effective way to increase your conversion rate and sales leads

Provide personalised customer service

This is something you might already be aware of. But, using Facebook Messenger for customer service is one of the most effective things you can utilise the channel for. If you are not already using Facebook Messenger for customer service, it’s really easy to set it up. First, you need to allow users to message you directly. You can do this in your Facebook Page settings. Under the general tab, look for messages, and click edit. Then, check the box and click save changes. Then users will be able to see a message button on your page which they can click on to make contact with you directly. 

Retarget potential customers

As we pass the halfway mark of this article, you might be starting to wonder how you get consumers talking to you on Facebook Messenger in the first place. The answer is simple, Facebook Messenger Ads. An effective way of using Messenger Ads is to retarget potential customers may have visited your page or website in the past but didn’t engage with your content. For example, you can use an ad that offers them a channel to ask any questions they have, or you can use sponsored messages to send relevant content with the aim of enticing them to buy your products or services.

Use the chatbot autoresponder

Facebook Messenger is also great for enhancing the posts on your Facebook page. If you pot an autoresponder in place, then everyone who leaves a comment on your content will get a message from a chatbot. It’s a valuable way of creating conversations with prospective sales leads. And, even better, once a user replies to your initial message, they will be added to your contacts list which allows you to send them messages in the future. 

Generate conversions and sales leads

Because Facebook Messenger is still a relatively new marketing channel, its great for catching the attention of consumers and ultimately generating conversions and sales leads. This is why it is important to add it to your overall digital marketing and sales arsenal.

How are you going to use Facebook Messenger?

As more and more consumers lean towards direct messaging, the potential to grow your business by using Facebook Messenger is huge. And, the top developers over at Facebook are working on making Messenger a great channel for businesses to use to communicate with their target audiences. So, the question is, how are you going to use Facebook Messenger for your business?